Cazenove capital rebranding proposal

Cazenove Capital is a wealth management company.

The intention of the rebranding is to bring more luxury to the identity starting from the brand elements already existing: the dark blue, the logo and the brand font.

We added a golden colour to contrast with the blue and added the circle as a brand element defined by a thin and minimalistic line. We are also suggesting to use predominantly the lighter version of the brand font.